Adair, Justin F.; Tipton, Rory M.; Marshall, John P., O’Rourke, J. S. (Editor)
February 15, 2018
This case will examine the complex challenges of a firm in the world of global business which must maintain healthy communications with customers, investors, and suppliers. The Boeing 787 Dreamliner is by most accounts a success story of modern innovation, yet its production delays present a unique challenge for a corporate communication officer. 7pp. Case #08-06 (2008).