Cable News Network: CNN Apologizes to the Chinese People

Cable News Network: CNN Apologizes to the Chinese People

Doi, T.; Morley, P.; Munkel, A.; and O’Rourke, J. S. (Editor) Notre Dame
February 15, 2018
SKU: BUS-359

Region of the world: North America
Topic: Strategy & General Management
Price: $4.00 | €0.00
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On April 9, 2008, Jack Cafferty made comments concerning the United States’ relationship with China. These comments included calling the Chinese “goons and thugs” and labeling Chinese products “junk.” Over the next month and a half, thousands of Chinese Americans organized outside of CNN studios across the U.S. demanding an apology from Cafferty and CNN. CNN responded with silence, clarifying statements, and thin apologies, all of which served to fuel negative opinion and ultimately elevate the story to international headlines. 9 pp. Case #09-06. (2009)

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