Rebuilding an Icon: GM’s Return to the Public Markets

Rebuilding an Icon: GM’s Return to the Public Markets

Guttler, S.; Ragos, P.; and O’Rourke, J.S. (Editor) Notre Dame
February 15, 2018
SKU: BUS-358

Region of the world: North America
Topic: Strategy & General Management
Price: $4.00 | €0.00
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General Motors Corporation, once the largest car manufacturer in the world, is now a cautionary tale for corporate complacency. After requesting government assistance during the Great Recession and subsequently, filing for bankruptcy, the company must rebuild its reputation and address stakeholder concerns as it prepares to return to the public markets. 18 pp. Case #10-12. (2010)

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