BMW: The Development of Social Media Policy

BMW: The Development of Social Media Policy

Grodecki, M.; Kearney, J.; Sikes, C. and O’Rourke, J.S. (Editor) Notre Dame
February 15, 2018
SKU: BUS-354

Region of the world: North America
Topic: Strategy & General Management
Price: $4.00 | €0.00
0
No votes yet

Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO. The company must decide how best to respond to the situation at hand as well as continuously evaluate the structure and effectiveness of its social media policy. 8 pp. Case #11-08 (2011)

RELATED RESOURCES

Business
Business