Barneys New York: A Case of “Shop and Frisk”

Barneys New York: A Case of “Shop and Frisk”

Cellante, C.; Kelly, T.; O’Rourke, J. S. (editor) Notre Dame
February 15, 2018
SKU: BUS-352

Region of the world: North America
Topic: Strategy & General Management, Marketing & Sales
Keywords: Brand Management, Conflict Management, Customer Relations, Retail
Price: $4.00 | €0.00
No votes yet

In late 2013, Barneys New York quickly found itself amidst scandal. Within the span of a few days, Barneys CEO Mark Lee’s attention shifted from ensuring record-breaking holiday sales to a lawsuit, an Attorney General’s investigation, a potential boycott, and his company’s biggest holiday contract hanging in the balance. News media and political activists labeled Barneys a racist brand, and Lee needed to find a way to regain the trust of customers and the public at large. 15 pp. Case #15-01 (2015)