Kraft Foods: Krafting the Deal for Cadbury

Kraft Foods: Krafting the Deal for Cadbury

Hsia, S.; Coyle, A.; Brummett, D; and O’Rourke, J.S. (Editor) Notre Dame
February 15, 2018
SKU: BUS-350

Region of the world: North America
Topic: Strategy & General Management
Price: $4.00 | €0.00
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During a tumultuous time that began at the end of 2009, Perry Yateman of Kraft Foods led her corporate communication team through two multi-billion dollar deals, including the hostile takeover attempt of the iconic British brand Cadbury. The complexities of managing two cross- cultural deals, while Jim Cramer places your CEO on his “Wall of Shame” and the world’s best- known investor, Warren Buffett, releases personal statements against a possible merger, could water down your message and take focus away from the main audience, the shareholders. 13 pp. Case #10-04. (2010)