Carat USA: An E-mail Gaffe and Reputational Furor

Carat USA: An E-mail Gaffe and Reputational Furor

Husack, D.; Knoblauch, K.; Schwarber, C.; and O’Rourke, J.S. (Editor) Notre Dame
February 12, 2018
SKU: BUS-335

Region of the world: North America, Asia – Pacific
Topic: Strategy & General Management
Price: $4.00 | €0.00
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As Carat USA was in the process of implementing a restructuring plan, a top HR executive accidentally forwarded the communication plan to the entire company via e-mail. The confidential document included the firm’s messages to employees, clients, vendors and other stakeholders. How can Carat USA recover from the mistake and restore its reputation? (A) Case, 7 pp. (B) Case, 2 pp. Case #09-07. (2009)

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