AntennaGate: Apple’s Loss of Signal (A and B)

AntennaGate: Apple’s Loss of Signal (A and B)

Retartha, J.; Riordan, B.; Tingey, J.; Vega, K.; and O’Rourke, J. S. (Editor) Notre Dame
February 12, 2018
SKU: BUS-331

Region of the world: North America
Topic: Strategy & General Management
Price: $4.00 | €0.00
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After the successful 2010 launch of Apple’s iPhone 4, complaints of dropped calls and reduced signal began to pour in from major tech blogs. Apple’s initial response was to deny it had a hardware issue. Soon after, Consumer Reports released a review that labeled the device “Not Recommended.” How can Apple address the problem while being forced to backtrack on several communications missteps? (A Case, 9 pp; B Case, 3 pp) Case #10-08. (2010)