Google’s New Strategy in China: Principled Philosophy or Business Savvy?

Google’s New Strategy in China: Principled Philosophy or Business Savvy?

Hayes, R.; Trezise, G.; Walther, N.; and O’Rourke, J. S. (Editor) Notre Dame
February 12, 2018
SKU: BUS-329

Region of the world: North America, Asia – Pacific
Topic: Strategy & General Management
Price: $4.00 | €0.00
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On January 12, 2010, Google posted a message on its Official Blog announcing that the company would no longer cooperate with the Chinese government’s demands for limited censorship of Internet searches on its Google.cn portal and that it may withdraw from the Chinese market entirely. Has Google reversed its corporate position following its controversial 2006 entry into the country? How do Google’s actions reconcile with its corporate motto – “Don’t Be Evil?” What are the implications for Google’s future profitability? 10 pp. Case #10-03. (2010)

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