Johnson & Johnson’s Strategy with Motrin: The Growing Pains of Social Media

Johnson & Johnson’s Strategy with Motrin: The Growing Pains of Social Media

Eisele, K.; Fishburne, P.; and O’Rourke, J.S. (Editor) Notre Dame
February 12, 2018
SKU: BUS-326

Region of the world: North America
Topic: Strategy & General Management
Price: $4.00 | €0.00
0
No votes yet

Johnson & Johnson experienced the rapid spread of negative backlash through social media channels in response to an online Motrin advertisement. The incident raises a discussion on the opportunities and risks of using social media in marketing and communications outreach, as well as how social media efforts should align with the company’s overall business objectives. 9 pp. Case #10-10. (2010)

RELATED RESOURCES

Business
Business