Whole Foods Market: A CEO’s Public Opinion at Odds With A Key Demographic

Whole Foods Market: A CEO’s Public Opinion at Odds With A Key Demographic

Imtiaz, T.; Ji, J.; Mitchell, A.; and O’Rourke, J. S. (Editor) Notre Dame
February 12, 2018
SKU: BUS-324

Region of the world: North America
Topic: Strategy & General Management
Price: $4.00 | €0.00
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In August of 2009, the founder and CEO of the successful natural & organic food company Whole Foods Market published an op-ed in the Wall Street Journal espousing a position on the highly contested health care debate that many perceived to be at odds with the company’s core customer. In the midst of a slow news month, the media seized on the apparent contradiction, and many diverse interests used the ensuing attention to further their own agendas. 13 pp. Case # 10-01. (2010)

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