Kaplan University: The Business of Education

Kaplan University: The Business of Education

Groppa, K; Turley, C.; and O’Rourke, J.S. (Editor) Notre Dame
February 12, 2018
SKU: BUS-317

Region of the world: North America
Topic: Strategy & General Management
Price: $4.00 | €0.00
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Kaplan University, a Washington Post Company subsidiary, is a network of for-profit colleges that faced scrutiny for educational rigor and admissions practices. The school educates an underserved demographic but was challenged with media attacks and whistle blower lawsuits. The Washington Post was accused of compromising its ethics in defending Kaplan University. As Kaplan’s reputational crisis continues to slowly unfold, how should the company communicate, and how can it prepare for future challenges?