Target Corporation: Predictive Analytics and Customer Privacy

Target Corporation: Predictive Analytics and Customer Privacy

Belock, B.; Fasheh, F.; McKeever, A.; and O’Rourke, J. S. (Editor) Notre Dame
February 02, 2018
SKU: BUS-313

Region of the world: North America
Topic: Strategy & General Management
Keywords: Conflict Management, Crisis Management, Customer Communication, Customer Relations, Employee Relations, Privacy, Retail, Technology
Price: $4.00 | €0.00
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A father complains about pregnancy related coupons addressed to his teenage daughter. Target’s predictive analytics had determined his daughter was pregnant and targeted her as a customer before she broke the news to her father. Target must react in the face of a largely publicized article about the incident. 12 pp. (Case # 13-02)

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