McMackin, J.; Park, B.; Parrish, B.; and O’Rourke, J. S. (Editor)
February 02, 2018
Following Chipotle’s meteoric rise to prominence in the Quick Service Restaurant sector, management now faces a threat to their longstanding brand of “food with integrity.” Executives must decide how to respond to government probes into their hiring of undocumented workers as well as customer protests of those workers being fired. 9 pp. Case # 12-04 (2012).