Mead Johnson Nutrition Company: A Controversy Over Enfamil

Mead Johnson Nutrition Company: A Controversy Over Enfamil

Broderick, J.; Bussa, J.; and O’Rourke, J. S. (Editor) Notre Dame
February 02, 2018
SKU: BUS-307

Region of the world: North America
Topic: Strategy & General Management
Price: $4.00 | €0.00
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Infant formula producer Mead Johnson Nutrition Company needs to determine what its response should be when its flagship product, Enfamil, is linked to an infant’s death from Cronobacter sakazakii. Despite no hard evidence of contamination, retailers voluntarily pulled the item off the shelves as a precaution. (A) 8 pp. (B) 3 pp. Case # 12-07 (2012).

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