Kickstarter: Igniting Innovation and Sparking Controversy

Kickstarter: Igniting Innovation and Sparking Controversy

Arroyo, M.C.; Sawyer, J.; Torfin, J.; and O’Rourke, J. S. (Editor) Notre Dame
February 02, 2018
SKU: BUS-305

Region of the world: North America
Topic: Strategy & General Management, Marketing & Sales
Keywords: Brand Management, Customer Communication, Customer Relations, Non-Profit, Reputation Management, Social Media
Price: $4.00 | €0.00
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Kickstarter, a brand leader in the crowdfunding market, is facing certain challenges as it negotiates the uncertain waters of competition. To date, Kickstarter has experienced stellar growth, despite offering no formal protection to its community of project backers. The key issue is whether this policy is sustainable going forward. 14 pp. (Case #13-06)

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