Target Corporation: Reputational Damage from a Massive Data Breach

Target Corporation: Reputational Damage from a Massive Data Breach

Pribil, K.; Lassarat, J.; Felicetti, A.; O’Rourke, J. S. (Editor) Notre Dame
February 02, 2018
SKU: BUS-300

Region of the world: North America
Topic: Strategy & General Management, Marketing & Sales
Keywords: Brand Management, Crisis Management, Reputation Management, Retail, Technology
Price: $4.00 | €0.00
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On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers’ credit card information. This case explores the circumstances leading up to the breach and how Target will manage its reputation in the aftermath. 8 pp. Case #14-01 (2014)

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