Spanx: Accusations of Product Risk

Spanx: Accusations of Product Risk

Buddig, J.; Knapp, J.; Meader, S.; O’Rourke, J. S. (Editor) Notre Dame
January 26, 2018
SKU: BUS-293

Region of the world: North America
Topic: Strategy & General Management, Marketing & Sales
Keywords: Brand Management, Conflict Management, Crisis Management
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On January 20, 2014 The Huffington Post published an article about research into possible health risks associated with Spanx, the market-leading shapewear company. A few weeks later, the company made an announcement that the CEO was stepping down amidst rumors of a potential Initial Public Offering (IPO). Spanx must decide how to respond to mounting media attention. 15 pp. Case #14-03 (2014)

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