Paula Deen Ventures: Business Partnerships Imperiled Over a Choice of Words

Paula Deen Ventures: Business Partnerships Imperiled Over a Choice of Words

Brinkley, C.; Kellner, J.; Zicarelli, J.; O’Rourke, J. S. (editor) Notre Dame
January 26, 2018
SKU: BUS-291

Region of the world: North America
Topic: Strategy & General Management
Keywords: Corporate Culture, Crisis Management, Employee Relations, Food and Beverage, Reputation Management, Workplace Culture
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In 2012, a former employee filed a lawsuit against Deen and her brother for racial discrimination. Deen later confessed to using racial slurs in a deposition transcript that was leaked in 2013. Deen issued a public apology. But several companies, including the Food Network, elected to end their partnership with Deen. Can Paula Deen recover? (A) 15 pp. (B) 2 pp. Case #15-04 (2015)

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