Whole Foods Market, Inc.: Damage Control Over Product Mislabeling

Whole Foods Market, Inc.: Damage Control Over Product Mislabeling

Koehler, D.; Rearick, S.; Schoedel, D.; O’Rourke, J. S. (editor) Notre Dame
January 26, 2018
SKU: BUS-289

Region of the world: North America
Topic: Strategy & General Management, Marketing & Sales
Keywords: Brand Management, Crisis Management, Food and Beverage, Retail
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On June 25, 2015, Whole Foods Market finds itself embroiled in controversy when the New York Department of Consumer Affairs releases a report alleging the company systematically overcharged on their store-packaged goods and inflated prices for the customer. This further damages the company’s reputation as a super-premium, overpriced retailer in the highly competitive organic food industry. (A) 16 pp. (B) 3 pp. Case #16-08. (2016)

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