Theranos, Inc.: Managing Risk in a High-Flying Biotech Start-Up

Theranos, Inc.: Managing Risk in a High-Flying Biotech Start-Up

Kelley, C.; Lee, S.; Shields, V.; O’Rourke, J. S. (editor) Notre Dame
January 22, 2018
SKU: BUS-285

Region of the world: North America
Topic: Strategy & General Management
Keywords: Brand Management, Corporate Culture, Crisis Management, Customer Communication, Entrepreneurship, Healthcare, Investor Relations, Media Relations, Reputation Management
Price: $4.00 | €0.00
0
No votes yet

Theranos became one of the most exciting start-ups in Silicon Valley when it introduced a simplified blood testing method that had the potential to help countless people. However, a 2015 Wall Street Journal article changed everything. Suddenly, Theranos went from being viewed with praise to suspicion. 15 pp. Case # 17-11

RELATED RESOURCES

Business
Business