Amazon.com, Inc.: Big Ideas in a Bruising Workplace

Amazon.com, Inc.: Big Ideas in a Bruising Workplace

Choi, S.; Li, H.; O’Rourke, J. S. (editor) Notre Dame
January 22, 2018
SKU: BUS-283

Region of the world: North America
Topic: Strategy & General Management, Marketing & Sales
Keywords: Brand Management, Corporate Culture, Employee Relations, Technology, Workplace Culture
Price: $4.00 | €0.00
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On August 15, 2015, The New York Times published the results of an investigation, entitled “Inside Amazon: Wrestling Big Ideas in a Bruising Workplace.” The article denounced a brutal working culture at Amazon.com. Having consistently outperformed its competitors, Amazon is now recognized as the most valuable retailer in the United States, enjoying the biggest market capitalization in its industry. Against the background of Amazon’s impressive business expansion, this case examines the relationship between a growing social discontent toward Amazon and an aggressive corporate culture long favored by the company. 20 pp. Case #16-01. (2016)

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