Cummins Crosspoint Kinetics: Positioning and Launching the CK3000 Hybrid Engine

Cummins Crosspoint Kinetics: Positioning and Launching the CK3000 Hybrid Engine

Daniel H. McQuiston Journal of Case Studies
November 01, 2015
SKU: BUS-00506

Region of the world: North America
Topic: Marketing & Sales
Page length: 1
Keywords: Marketing, competitive advantage, technology
Price: Free
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