Ecotourism in a Country Rich in Both Biodiversity and Hope

Ecotourism in a Country Rich in Both Biodiversity and Hope

Ivan Hernandez , Paula Cortés , Sergio Sosa Special Issue of the Journal of Case Studies with the Global Jesuit Case Series
June 01, 2018
SKU: BUS-00403

Region of the world: North America
Topic: Strategy & General Management
Page length: 16
Keywords: tourism, developing countries, internal conflict
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Lucelia was a retired teacher who bought a farm in early 2006 with her savings, after 30 years as a Biology teacher for children aged 11 to 18. The farm was located in the sector of San Bernardo, a rural area of the municipality of Ibague, Tolima, Colombia, a country with a mainly rural armed internal conflict since 1952. Her dilemma was to use the farm as a private site for herself and her family or to offer tourism services to the public. So, did Lucelia had a typical family-retired life or a life with all the avatars of an entrepreneurial venture in this stage of her life in an area like San Bernardo?

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