Real Time Cases
March 16, 2018
Austin Allan launched Tio Gazpacho because he loved the taste of traditional Spanish gazpacho and wanted to bring it to the U.S. Since then, many aspects of the product have been adapted to meet the market—but taste has always remained one of Tio’s pillars. What might entice consumers even before getting a taste of Tio? How would social media marketing entice consumers to try Tio’s product?