Pulsating Fraternity- organic coffee as the link between the indigenous communities and the Western market

Pulsating Fraternity- organic coffee as the link between the indigenous communities and the Western market

Manuela Rösing Agostini , Yeda Swirski de Souza , Luciana Marques Vieira Global Jesuit Case Series
January 01, 2017
SKU: BUS-00236

Region of the world: Latin & South America
Topic: Strategy & General Management, Ethics & Social Justice, Marketing & Sales
Page length: 11
Keywords: Sustainability, Social Justice, Social Enterprise, Coffee
Price: Free
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The case presents the history of a group's social enterprises in southern Mexico, which coordinates the coffee chain that has provided an alternative form of economy for the region's indigenous families. Based on a historic context of inequalities and armed struggles, as well as lack of access to Western markets, the Tseltal community has created a different form of organization: a group of social enterprises. The Yomol A'tel trajectory starts in 2002 resulting from a Jesuit priest's initiative where he observed a regional necessity for communities to become direct coffee suppliers, ending their dependence upon middlemen. Today the project has six social enterprises that coordinate the coffee chain, guaranteeing financial stability.

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