Jim Joseph , Daniel Orne, Ph.D. , Josep Franch, Ph.D.
Le Moyne College | Madden School of Business
June 25, 2015
In early June 1991, Ed James, American, aged 30, just appointed General Manager of Oneida Mexicana was back in his office in Toluca (Mexico), shortly after the first meeting with his new local management team was over. He closed the door and sighed. The wares of his predecessor were still all over the place, half packed. It was his second day in Toluca and he was perfectly aware that his new position was not going to be an easy one at all. “What have I gotten my young family into?”