Components

Part A
Part B
Abstract

Whole Foods Market, Inc.: Damage Control Over Product Mislabeling

Koehler, D., Rearick, S., Schoedel, D., O’Rourke, J. S. (editor)
January 26, 2018
SKU:
BUS-004058
Region: 
North America
Topic: 
Strategy & General Management, Marketing & Sales
Length: 
19 pages
Keywords: 
Brand Management, brand, crisis management, Food and Beverage, retail, management
Student Price: 
$4.00 (€3.62)
Average rating: 
0
On June 25, 2015, Whole Foods Market finds itself embroiled in controversy when the New York Department of Consumer Affairs releases a report alleging the company systematically overcharged on their store-packaged goods and inflated prices for the customer. This further damages the company’s reputation as a super-premium, overpriced retailer in the highly competitive organic food industry.