Components

Primary File
Part B
Abstract
Abstract

Whole Foods Market, Inc.: Damage Control Over Product Mislabeling

Koehler, D., Rearick, S., Schoedel, D., O’Rourke, J. S. (editor)
January 26, 2018
SKU:
BUS-004058
Region: 
North America
Topic: 
Strategy & General Management, Marketing & Sales
Keywords: 
Brand Management, Crisis Management, Food and Beverage, Retail
Student Price: 
$4.00
On June 25, 2015, Whole Foods Market finds itself embroiled in controversy when the New York Department of Consumer Affairs releases a report alleging the company systematically overcharged on their store-packaged goods and inflated prices for the customer. This further damages the company’s reputation as a super-premium, overpriced retailer in the highly competitive organic food industry. (A) 16 pp. (B) 3 pp. Case #16-08. (2016)