Part A Info
Part B Info
Whole Foods Market, Inc.: Damage Control Over Product Mislabeling
Koehler, D., Rearick, S., Schoedel, D., O’Rourke, J. S. (editor)
January 26, 2018
Strategy & General Management, Marketing & Sales
Brand Management, brand, crisis management, Food and Beverage, retail, management
On June 25, 2015, Whole Foods Market finds itself embroiled in controversy when the New York Department of Consumer Affairs releases a report alleging the company systematically overcharged on their store-packaged goods and inflated prices for the customer. This further damages the company’s reputation as a super-premium, overpriced retailer in the highly competitive organic food industry.