When a Plight Strikes: Decision-Making During an Avian Influenza Crisis
In completing this assignment, students should be able to:
1. Identify the key stakeholders of a company that produces food products and describe the interests of each stakeholder in a crisis situation
2. Prioritize decisions and actions in a crisis situation
3. Draw connections between short-term decisions and the longer-term effects of those decisions
This critical incident is most applicable for graduate or undergraduate courses in management, supply chain, and agri-business. Students should have a basic understanding of food production, consumer interests, crisis management, and supply chain relationships. It also highlights how industries are organized and coordinated, and how they respond to shifting environmental forces.