Tio Listens: Consumer-Driven Trends

Tio Gazpacho
SKU:
RTC-004670
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
Food and Beverage, Industry Trends, Brand Strategy, New Market, Product Development, Competitive Positioning, Competitive Landscape, Competitive Strategies
Distributed by the Global Jesuit Case Series

Tio Gazpacho arose out of Austin Allan’s love for a culturally Spanish product, cold soup made out of tomatoes. But the notion of a cold soup has not enticed all buyers in the U.S. With the product where it is today, Allan must find the right fit, shelf or not. How can Allan get buyers on board with a new category—a cold, drinkable food product?

Watch Videos