Tio Listens: Consumer-Driven Trends

Tio Gazpacho
Student Price: 
$11.00 (€9.68)
Area of Study: 
North America
Food and Beverage, Industry Trends, Brand Strategy, New Market, Product Development, Competitive Positioning, Competitive Landscape, Competitive Strategies
Distributed by the Global Jesuit Case Series
Average rating: 

Tio Gazpacho arose out of Austin Allan’s love for a culturally Spanish product, cold soup made out of tomatoes. But the notion of a cold soup has not enticed all buyers in the U.S. With the product where it is today, Allan must find the right fit, shelf or not. How can Allan get buyers on board with a new category—a cold, drinkable food product?

Watch Videos

Add review

Vertical Tabs

Revision information
Provide an explanation of the changes you are making. This will help other authors understand your motivations.