Tio Goes for It: Growing the Company

Tio Gazpacho
SKU:
RTC-004669
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
Operational Entrepreneurship, Third-Party Fulfillment, Optimization, Strategic Theory
Distributed by the Global Jesuit Case Series

Since Allan’s first sales at a farmer’s market in Miami, Florida, the Tio Gazpacho product line has evolved in response to market needs, setting Allan on a journey to define a new category that Tio Gazpacho can call home in the food and beverage industry. As Allan looks to expand Tio’s reach, production logistics for a perishable item becomes a key factor in what Tio can achieve in the market. How can the Tio Gazpacho product line be expanded through optimizing operations and logistics?

Watch Videos