Tio Goes for It: Growing the Company

Tio Gazpacho
Student Price: 
Area of Study: 
North America
Operational Entrepreneurship, Third-Party Fulfillment, Optimization, Strategic Theory
Distributed by the Global Jesuit Case Series

Since Allan’s first sales at a farmer’s market in Miami, Florida, the Tio Gazpacho product line has evolved in response to market needs, setting Allan on a journey to define a new category that Tio Gazpacho can call home in the food and beverage industry. As Allan looks to expand Tio’s reach, production logistics for a perishable item becomes a key factor in what Tio can achieve in the market. How can the Tio Gazpacho product line be expanded through optimizing operations and logistics?

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