Primary File Info
Theranos, Inc.: Managing Risk in a High-Flying Biotech Start-Up
Kelley, C., Lee, S., Shields, V., O’Rourke, J. S. (editor)
January 22, 2018
Strategy & General Management, Human Resources & Organizational Behavior, Entrepreneurship
Brand Management, corporate cluture, crisis management, customer communication, entrepreneurship, healthcare, investor relations, media relations, reputation management
Theranos became one of the most exciting start-ups in Silicon Valley when it introduced a simplified blood testing method that had the potential to help countless people. However, a 2015 Wall Street Journal article changed everything. Suddenly, Theranos went from being viewed with praise to suspicion.