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Abstract
Abstract

Theranos, Inc.: Managing Risk in a High-Flying Biotech Start-Up

Kelley, C., Lee, S., Shields, V., O’Rourke, J. S. (editor)
January 22, 2018
SKU:
BUS-004054
Region: 
North America
Topic: 
Strategy & General Management
Keywords: 
Brand Management, Corporate Culture, Crisis Management, Customer Communication, Entrepreneurship, Healthcare, Investor Relations, Media Relations, Reputation Management
Student Price: 
$4.00
Theranos became one of the most exciting start-ups in Silicon Valley when it introduced a simplified blood testing method that had the potential to help countless people. However, a 2015 Wall Street Journal article changed everything. Suddenly, Theranos went from being viewed with praise to suspicion. 15 pp. Case # 17-11