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Abstract
Abstract

Target Corporation: Reputational Damage from a Massive Data Breach

Pribil, K., Lassarat, J., Felicetti, A., O’Rourke, J. S. (Editor)
February 2, 2018
SKU:
BUS-004068
Region: 
North America
Topic: 
Strategy & General Management, Marketing & Sales
Length: 
8 pages
Keywords: 
Brand Management, crisis management, reputation management, retail, Technology
Student Price: 
$4.00

On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers’ credit card information. This case explores the circumstances leading up to the breach and how Target will manage its reputation in the aftermath.