Primary File Info
Target Corporation: Predictive Analytics and Customer Privacy
Belock, B., Fasheh, F., McKeever, A., and O’Rourke, J. S. (Editor)
February 2, 2018
Strategy & General Management, Human Resources & Organizational Behavior
Conflict Management, crisis management, customer communication, customer relations, employee relations, privacy, retail, Technology
A father complains about pregnancy related coupons addressed to his teenage daughter. Target’s predictive analytics had determined his daughter was pregnant and targeted her as a customer before she broke the news to her father. Target must react in the face of a largely publicized article about the incident.