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Abstract
Abstract

Target Corporation: Predictive Analytics and Customer Privacy

Belock, B., Fasheh, F., McKeever, A., and O’Rourke, J. S. (Editor)
February 2, 2018
SKU:
BUS-004080
Region: 
North America
Topic: 
Strategy & General Management
Keywords: 
Conflict Management, Crisis Management, Customer Communication, Customer Relations, Employee Relations, Privacy, Retail, Technology
Student Price: 
$4.00
A father complains about pregnancy related coupons addressed to his teenage daughter. Target’s predictive analytics had determined his daughter was pregnant and targeted her as a customer before she broke the news to her father. Target must react in the face of a largely publicized article about the incident. 12 pp. (Case # 13-02)