Primary File Info
Spanx: Accusations of Product Risk
Buddig, J., Knapp, J., Meader, S., O’Rourke, J. S. (Editor)
January 26, 2018
Strategy & General Management, Marketing & Sales
Brand Management, Conflict Management, crisis, crisis management, management
On January 20, 2014 The Huffington Post published an article about research into possible health risks associated with Spanx, the market-leading shapewear company. A few weeks later, the company made an announcement that the CEO was stepping down amidst rumors of a potential Initial Public Offering (IPO). Spanx must decide how to respond to mounting media attention.