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Primary File
Abstract
Abstract

Spanx: Accusations of Product Risk

Buddig, J., Knapp, J., Meader, S., O’Rourke, J. S. (Editor)
January 26, 2018
SKU:
BUS-004062
Region: 
North America
Topic: 
Strategy & General Management, Marketing & Sales
Keywords: 
Brand Management, Conflict Management, Crisis Management
Student Price: 
$4.00
On January 20, 2014 The Huffington Post published an article about research into possible health risks associated with Spanx, the market-leading shapewear company. A few weeks later, the company made an announcement that the CEO was stepping down amidst rumors of a potential Initial Public Offering (IPO). Spanx must decide how to respond to mounting media attention. 15 pp. Case #14-03 (2014)