Social Media Overhaul

Spoon University
Student Price: 
$11.00 (€9.68)
Area of Study: 
North America
Content Marketing, digital marketing, Transmedia Storytelling, Personalized Marketing, Customer Conversion, Quantitative, social media, Social Media Platforms, Website
Distributed by the Global Jesuit Case Series
Average rating: 

Spoon University's posts reach thousands, often millions, of people on their social media platforms. Facebook, Pinterest, and YouTube all appeal to different audiences. To remain relevant, Spoon needs to leverage all media channels effectively.

How should Spoon use and create content for each of the platforms on which it operates to speak to their unique audiences and form a comprehensive social media strategy?

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