Social Media Marketing: A Taste of Tio Without Trial

Tio Gazpacho
Student Price: 
Area of Study: 
North America
Product-Market Fit, digital marketing, Targeted Marketing, Transmedia Storytelling, Personalized Marketing, Social Networks, social media, Social Media Platforms, Mobiles, Online Ads, Customer, Website
Distributed by the Global Jesuit Case Series

Austin Allan launched Tio Gazpacho because he loved the taste of traditional Spanish gazpacho and wanted to bring it to the U.S. Since then, many aspects of the product have been adapted to meet the market—but taste has always remained one of Tio’s pillars. What might entice consumers even before getting a taste of Tio? How would social media marketing entice consumers to try Tio’s product? 

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