Social Media Marketing Conversion

Student Price: 
$11.00 (€9.83)
Area of Study: 
North America
Marketing Analytics, Media Platforms, Content Marketing, Social Marketing Theory, Quantitative, social media, marketing strategy, digital marketing, ROI, Search Engine Optimization, Transmedia Storytelling, Customers, Website
Distributed by the Global Jesuit Case Series
Average rating: 

Social media has clearly been a great tool for companies trying to reach their consumers. ChefXChange has strong followings on Facebook, Twitter, and Instagram. However, the company has found converting these followings into bookings to be a challenge. ChefXChange wants to make sure that they're allocating resources effectively and that they're ultimately driving a positive return on investment when it comes to their social media strategy.

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