Social Media Marketing Conversion

ChefXChange
SKU:
RTC-004656
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
Marketing Analytics, Media Platforms, Content Marketing, Social Marketing Theory, Quantitative, social media, marketing strategy, digital marketing, ROI, Search Engine Optimization, Transmedia Storytelling, Customers, Website
Distributed by the Global Jesuit Case Series

Social media has clearly been a great tool for companies trying to reach their consumers. ChefXChange has strong followings on Facebook, Twitter, and Instagram. However, the company has found converting these followings into bookings to be a challenge. ChefXChange wants to make sure that they're allocating resources effectively and that they're ultimately driving a positive return on investment when it comes to their social media strategy.

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