Smart Arenas: The Fan Experience

Monumental Sports
Student Price: 
$11.00 (€9.76)
Area of Study: 
North America
Customer Engagement, Value Proposition Strategy, Technology, Blue Ocean Strategy, Customers
Distributed by the Global Jesuit Case Series
Average rating: 

Zach Leonsis believes in the importance of building a fan experience that makes it worthwhile for a fan to attend a game. This experience has to be more than just a passive viewing -- Zach cites a number of nuanced considerations that can accomplish a pleasant experience (regardless of whether the team wins or loses). One area that Monumental Sports & Entertainment (MSE) pushes the envelope of fan experience is through a suite of technologies known as “Smart Arenas.” From Virtual Reality in Team Ops, to iBeacons pinging fans with deals for merchandise or food & beverage, through mobile ordering, there are many new things to try and test -- if consumers are ready. 

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