The Short-term and Long-term Impact of Clearance Sale at Yuri USA, Inc.
After reading this critical incident, a student should be able to:
1. Analyze the short-term impact of clearance sales strategies
2. Analyze the long-term impact of clearance sales strategies
3. Evaluate the effect of implementing a global business strategy
This descriptive critical incident is appropriate for use in undergraduate and graduate courses in marketing, strategic marketing, retailing, and international business.