Segmentation Strategy for College Campuses

Spoon University
SKU:
RTC-004653
Student Price: 
$11.00 (€9.83)
Area of Study: 
Business
Region: 
North America
Keywords: 
Generations, Marketing Strate, Targeted Marketing, Market Expansion, Generational Marketing
Distributed by the Global Jesuit Case Series
Average rating: 
0

Currently, engagement on campus drives value for sponsored content and is wholly intertwined with Spoon’s overall operations. Knowing what drives engagement will help Britney target the right audiences for Spoon’s next phases of development.

What characteristics exist on a college campus that can help identify and target new opportunities for Spoon?

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