From a Seedling: Product Evolution at UrbanStems

UrbanStems
SKU:
RTC-005013
Student Price: 
$11.00 (€9.76)
Area of Study: 
Business
Region: 
North America
Keywords: 
Global Commerce, Sourcing, Pricing, Growth, entrepreneurship, Data Analytics, Market Research, Innovation, Brand Extention, supply chain management, E-Commerce, Inventory Management
Distributed by the Global Jesuit Case Series
Average rating: 
0

Like many tech-oriented young companies, early UrbanStems customers skewed heavily toward millennials. Now, they are wondering how they might attract wealthier, older customers. And with 70% female customers, they would like to even out the gender mix.  

What kinds of products/product enhancements/features should UrbanStems be looking at to feed our efforts in obtaining the 35–55 demographic?

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