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Schering-Plough and Concerns about Vytorin®

Bhagwangar Dhanishtha Kika, and Smith, Matthew R., O’Rourke, J. S. (Editor)
February 12, 2018
SKU:
BUS-004111
Region: 
North America
Topic: 
Strategy & General Management
Length: 
11 pages
Keywords: 
methods, stakeholders, stakeholder concerns, effective and timely manner, Health, financial ramifications
Student Price: 
$4.00 (€3.57)
Average rating: 
0
Clinical tests showed cholesterol drug Vytorin® was not living up to the claims of the producers, Schering-Plough and Merck. Consumers could receive a virtually equivalent drug for one-third of the cost. The problem facing Schering-Plough was to find the best methods to reach its stakeholders and ensure them that their concerns will be addressed in a timely and effective manner. This case has health, financial, and legal ramifications for stakeholders.