Riding the Growth of Cloud-Based Services
ParkMyCloud (PMC) was founded in 2015 and is an SaaS platform operating in the cloud services space. Cloud providers such as Amazon Web Services, Microsoft Azure, and Google Cloud Platform charge per usage hour, much like a utility. ParkMyCloud saves users money on that utility by monitoring usage and turning it off and on when appropriate. While this service itself is fairly standard, cloud providers continue to develop new features and offerings to differentiate themselves. ParkMyCloud must respond to these changes while maintaining its competitive advantage for mutual growth. How should PMC approach growth to capitalize on changes in the space?