Represent: Introducing Celebrity Influencers to the CustomInk Model

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Area of Study: 
North America
ROI, organizational culture, Optimization, Mergers & Acquisitions, Innovative-Growth
Distributed by the Global Jesuit Case Series

CustomInk CEO Marc Katz is happy to have announced the recent acquisition of Represent (, a celebrity social commerce platform. Now the custom-print product marketer faces the tall task of realizing synergies and successfully integrating resources, processes, and values without losing what makes them great. Represent has proven its celebrity backers have an impressive ability to engage fans and sell t-shirts, hats, you name it. In Marc’s words, “Selling custom apparel with Represent strengthens fan communities, builds personal brands, raises awareness for important causes and generates strong revenues.”

The real question is, what’s next for CustomInk and Represent?

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