Recruiting Millennials to Carry the Mission Forward
Positioning the firm’s mission and vision to appeal to the culture and values of the millennial generation
Eduardo Sanabia, ThinkFoodGroup’s Chief People Officer, notes that millennials differ from older generations in the way they care about a business’s purpose and mission, and what impact they have on the world. The TFG mission is to change the world through the power of food. That means something different to each individual in the company. How can Eduardo utilize the TFG mission and strong culture to attract customers and, perhaps most importantly, retain employees to evangelize that mission and develop into the future leaders of the organization? How can TFG get millennials engaged to actively help contribute to the mission?