Primary File Info
Rebuilding an Icon: GM’s Return to the Public Markets
Guttler, S., Ragos, P., and O’Rourke, J.S. (Editor)
February 15, 2018
Strategy & General Management, Accounting & Finance
Corporate, General Motors, GM, bankruptcy, rebuild, stakeholders
General Motors Corporation, once the largest car manufacturer in the world, is now a cautionary tale for corporate complacency. After requesting government assistance during the Great Recession and subsequently, filing for bankruptcy, the company must rebuild its reputation and address stakeholder concerns as it prepares to return to the public markets.