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Abstract

Rebuilding an Icon: GM’s Return to the Public Markets

Guttler, S., Ragos, P., and O’Rourke, J.S. (Editor)
February 15, 2018
SKU:
BUS-004125
Region: 
North America
Topic: 
Strategy & General Management, Accounting & Finance
Length: 
20 pages
Keywords: 
Corporate, General Motors, GM, bankruptcy, rebuild, stakeholders
Student Price: 
$4.00 (€3.61)
Average rating: 
0
General Motors Corporation, once the largest car manufacturer in the world, is now a cautionary tale for corporate complacency. After requesting government assistance during the Great Recession and subsequently, filing for bankruptcy, the company must rebuild its reputation and address stakeholder concerns as it prepares to return to the public markets.