Reaching an Audience in a Crowded Space

Student Price: 
$11.00 (€9.76)
Area of Study: 
North America
strategy, UVP, Unique Value Proposition, Marketing Mix, marketing strategy, Customer Experience Engineering, Targeting
Distributed by the Global Jesuit Case Series
Average rating: 

Finding a balance between credibility within the broad sphere of cloud services and providing consumers with clarity on the problem ParkMyCloud (PMC) solves in a crowded space is the challenge marketing director Katy Stalcup faces every day. Prioritization of marketing tactics and lead management is her primary concern when it comes to reaching the right audience. Right now, she is casting a wide net.

Is there a better way to reach the right audience in a crowded space?  

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