Pulsating Fraternity - Organic Coffee as the Link Between the Indigenous Communities and the Western Market
The case presents the history of a group's social enterprises in southern Mexico, which coordinates the coffee chain that has provided an alternative form of economy for the region's indigenous families. Based on a historic context of inequalities and armed struggles, as well as lack of access to Western markets, the Tseltal community has created a different form of organization: a group of social enterprises. The Yomol A'tel trajectory starts in 2002 resulting from a Jesuit priest's initiative where he observed a regional necessity for communities to become direct coffee suppliers, ending their dependence upon middlemen. Today the project has six social enterprises that coordinate the coffee chain, guaranteeing financial stability.