Components

Pulsating Fraternity- organic coffee as the link between the indigenous communities and the Western market

Manuela Rösing Agostini, Yeda Swirski de Souza, Luciana Marques Vieira
January 1, 2017
SKU:
BUS-004034
Region: 
Latin & South America
Topic: 
Strategy & General Management, Ethics & Social Justice, Marketing & Sales
Length: 
11 pages
Keywords: 
sustainability, Social Justice, Social enterprise, Coffee, social enterprises
Student Price: 
Free
Average rating: 
1
The case presents the history of a group's social enterprises in southern Mexico, which coordinates the coffee chain that has provided an alternative form of economy for the region's indigenous families. Based on a historic context of inequalities and armed struggles, as well as lack of access to Western markets, the Tseltal community has created a different form of organization: a group of social enterprises. The Yomol A'tel trajectory starts in 2002 resulting from a Jesuit priest's initiative where he observed a regional necessity for communities to become direct coffee suppliers, ending their dependence upon middlemen. Today the project has six social enterprises that coordinate the coffee chain, guaranteeing financial stability.

Reviews

Rating: 
4

Was incredible to have the opportunity to knew some Capeltic leaders

Rating: 
1