Pulsating Fraternity- organic coffee as the link between the indigenous communities and the Western market

Manuela Rösing Agostini, Yeda Swirski de Souza, Luciana Marques Vieira
January 1, 2017
Latin & South America
Strategy & General Management, Ethics & Social Justice, Marketing & Sales
11 pages
sustainability, Social Justice, Social enterprise, Coffee
Student Price: 
The case presents the history of a group's social enterprises in southern Mexico, which coordinates the coffee chain that has provided an alternative form of economy for the region's indigenous families. Based on a historic context of inequalities and armed struggles, as well as lack of access to Western markets, the Tseltal community has created a different form of organization: a group of social enterprises. The Yomol A'tel trajectory starts in 2002 resulting from a Jesuit priest's initiative where he observed a regional necessity for communities to become direct coffee suppliers, ending their dependence upon middlemen. Today the project has six social enterprises that coordinate the coffee chain, guaranteeing financial stability.