Product Marketing in the Age of Millennials

RedPeg Marketing
Student Price: 
$11.00 (€9.76)
Area of Study: 
North America
digital marketing, consumer behavior, Generational Marketing, Brand Strategy, Millennials, Customer Experience Engineering, Positioning, Targeting, Segmentation, Differentiation
Distributed by the Global Jesuit Case Series
Average rating: 

Millennials live in a world that is more connected than ever before.  As a result, people can instantly share their experiences with their entire network at the click of a button.  This is allowing smaller brands to compete with the larger brands like never before, and some of RedPeg’s national brand clients are struggling to stay relevant.

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